Fletcher/CSI Presents 'Using Competitive Intelligence for a Long Term, Sustainable Competitive Advantage' at 5th Annual New Product Developm
Williston, VT (PRWEB) May 28, 2009 -- Fletcher/CSI, LLC, experts in competitive intelligence and primary research, announced today that they will present Best Practices in New Product Development: Using Competitive Intelligence for a Long Term, Sustainable Competitive Advantage at the 5th Annual New Product Development and Marketing 2009 MindXchange in San Francisco on June 9th, 2009. Steven Levy, Fletcher/CSI's Managing Director of Sales stated that "Fletcher/CSI's success in using CI to promote new product development highlights the innovative solutions we provide. As a result, our clients are able to outmaneuver and outperform their competitors."
In this interactive session, Erik Glitman, Managing Director with Fletcher/CSI (http://www.fletchercsi.com), will focus on case histories showing how Competitive Intelligence (CI) can be integrated into the new product development process. Focusing on the role CI plays in identifying market opportunities, competitor actions, creation of sustainable competitive advantage, and product design, the case studies will highlight the different decisions made in the NPD that were supported by targeted CI. Practitioner experiences will be used to provide real-world examples and to clarify the impact of CI on decisions. Tools and techniques used by the CI team will be discussed, providing participants with a practical way to apply the best practices. This will include both primary and secondary collection tools and their implementation.
For over 20 years, Fletcher/CSI's programs have increased the effectiveness of the development, launch, and growth of new products. Fletcher/CSI (http://www.fletchercsi.com) provides accurate and timely assessments of competitive positioning, milestone achievement, market conditions, response, and strategic opportunities for complete quantitative and qualitative analysis and comprehensive competitive business solutions based on verified information.
The executive-level Frost & Sullivan (http://www.frostandsullivan.com) New Product Development & Marketing MindXchange delivers strategies and tools for navigating and thriving in uncertain times. Frost & Sullivan events bring Global 1000 executives together in interactive environments everyone can actively engage in discussions and learn how to apply best practices. The conference will take place at the Grand Hyatt, San Francisco, CA on June 7-10, 2009.
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